Smart business owners understand the importance of search engine optimization to build awareness of their brands, products, and services and drive traffic to their websites. As Google continues to evolve, business owners and marketers alike need to understand the huge difference between local SEO and generic SEO.
Branded and generic keywords both have a role to play in your company’s marketing efforts. When it comes to SEO (Search Engine Optimization), you need a healthy dose of both branded and non-branded keywords on your website.
Now that you know the basics of the keyword strategy cycle and the ins and the outs of the keyword research effort, we are going to elaborate a little bit on the different types of keywords you should be using to drive traffic for your website.
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.
It’s one of the most worthy investments a business can make.
Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer.
Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.
Have you ever awakened on a Sunday morning, rolled over, and checked your phone, only to see an email from your current freelance client reading: “Why isn’t this done yet? I sent those changes over in the last email”?
With mobile devices taking over as the primary way people experience the web, responsive design is more important than ever. But responsive design doesn’t just create a consistent mobile experience.
Picking the perfect font is never easy. And when your choice could make the difference between a delightful, easy-to-use interface and the new app everybody loves to hate, it only becomes more challenging. Here’s how to pick the right face for your users.