As the world’s population ages and more and more people use the internet, the need for accessibility grows. Not only does your website and application need to adapt to different browsers and speeds, it needs to adapt to the needs of those with visual, hearing, or other impairments. That’s why web accessibility is rapidly becoming a more important consideration when designing for today’s internet.

Website navigation is the centerpiece of each website, responsible for great user experiences. This is why its design shouldn’t be taken lightly. Bad website navigation can render all the content on your site useless for a visitor. This can lead to devastating bounce rates directly affecting your website traffic and how search engines rank it.

Despite your initial thoughts, this doesn’t mean paid search (PPC) is a waste of time. Depending on your business and specific services or products, pay-per-click advertising can still have a positive return and make sense in certain situations when it can produce a positive ROI. What this stat tells us, however, is that organic or natural search engine optimization (SEO) is a critical component of digital marketing and that developing an SEO plan should be part of your overall website strategy.

Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data?? Google Analytics can be overwhelming, but following these few simple steps, you can accurately find the most relevant information for your site.

When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do. Even if a prospect doesn’t find your business via search or online marketing, but rather through traditional sales, marketing or word of mouth, they’re still more than likely to visit your website.

So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it. What should you do? Ask yourself or your team these ten questions. If 75% -100% of your answers are “Yes” then you can feel somewhat secure that your current website is doing its job and supporting your organization’s well-being. If, on the other hand, most of your answers are “No” or “I don’t know”, then you probably should begin planning for a website redesign or upgrade.

With the staggering growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy?

Smart business owners understand the importance of search engine optimization to build awareness of their brands, products, and services and drive traffic to their websites. As Google continues to evolve, business owners and marketers alike need to understand the huge difference between local SEO and generic SEO.

Branded and generic keywords both have a role to play in your company’s marketing efforts. When it comes to SEO (Search Engine Optimization), you need a healthy dose of both branded and non-branded keywords on your website.