Email offers us a personal, yet scalable and effective way to connect with our audience members. Because you can only send emails to people who signed up to get them, you’re sending your content to people who actually want it. And that means better open and clickthrough rates, and a more engaged audience.
It seems like there’s one basic layout used for 90% of the websites out there. You know the one I’m talking about.
The site begins with a photo filling the entire viewport (bonus points if it’s an overhead shot of a designer’s desk). Floating above the photo on a soft bed of text-shadow: a headline, some teaser copy, and a giant call-to-action button.
Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).
Whether you’re a small business owner looking to DIY your website, or a freelancer specializing in small business sites, taking these 6 steps can spell the difference between a business-revolutionizing success and an utter and complete mess.