While it can be a tough balance to achieve, creating a functional, streamlined and well designed website is well worth the effort.
Fortunately, improving your customers’ experience with your site coincides with improving your bottom line. One study even revealed that a website’s design is most likely to affect its presumed trustworthiness—not the content that lies within.
Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).