Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors.
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.
Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.
Have you ever awakened on a Sunday morning, rolled over, and checked your phone, only to see an email from your current freelance client reading: “Why isn’t this done yet? I sent those changes over in the last email”?
With mobile devices taking over as the primary way people experience the web, responsive design is more important than ever. But responsive design doesn’t just create a consistent mobile experience.
Picking the perfect font is never easy. And when your choice could make the difference between a delightful, easy-to-use interface and the new app everybody loves to hate, it only becomes more challenging. Here’s how to pick the right face for your users.
Web designers often think about the web design process with a focus on technical matters such as wireframes, code, and content management. But great design isn’t about how you integrate the social media buttons or even slick visuals. Great design is actually about creating a website that aligns with an overarching strategy.
Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).