Website Credibility (Do You Have It?)Why? Possibly to learn more or maybe just give themselves peace of mind that your organization is worth their time for further evaluation or to take that next step – whether that’s to buy, start more serious research or pick up the phone and contact you. In other words, they want to quickly know whether your business is a credible option for their needs.

So when they take that logical first step to visit your business’s website, what will that prospect’s reaction be when he or she clicks through to your home page? Will they immediately view your organization as a professional business or will their first perception be of a low end, outdated site – reflecting poorly on your company? If it’s the latter, they probably won’t stay on your site or call you. You will have lost your only chance to make a positive first impression of your business.

But, if on the other handle, your home page (and entire website) provides that positive first impression, you’ll then dramatically increase your opportunity for a long term relationship with that prospect. The credibility you quickly create, allowing you to build just a small level of trust and authority, can significantly improve your chances for:

• Higher Site Stickiness (keeping prospects on your site longer)
• Improved Engagement (interest in your content)
• Higher Conversion Levels

So, if you want to move that prospect (visiting your website) further along your business’ purchase cycle, think first about your website’s home page.  Does it provide credibility for your organization? If not it’s time for a website redesign!